Editorial Standards and Policies

Updated: November 20, 2024

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    The US sweepstakes gaming industry continues to grow at a rapid pace. As that happens, players have access to an ever-expanding number of sweepstakes casinos, as well as news sites dedicated to covering sweepstakes gaming.

    With so many choices for gaming news, it is challenging to know if a site is truly providing unbiased and fair coverage.

    At OnlineSweeps.com, you can count on accurate, original content authored by a team of experienced and reputable gaming journalists. Our team reports news encompassing all aspects of the sweepstakes gaming industry, as well as honest reviews of the top sweepstakes casinos.

    OnlineSweeps.com aims to provide players with a definitive and comprehensive source for sweepstakes gaming news, reviews, and feature articles.

    Editorial principles

    At OnlineSweeps.com, we’re committed to the following editorial principles: 

    • Accuracy: Our content is based on extensive research conducted by our industry experts, and all articles are thoroughly fact-checked. We strive to provide up-to-date information on all aspects of sweepstake gaming.
    • Readability: We’re committed to giving our readers the best possible experience in terms of the readability of our content. All of our articles adhere to a concise, informative format based on AP style.  
    • Expertise: OnlineSweeps.com employs a team that includes some of the most respected journalists in the industry. When you read an article on this site, you can count on the fact that it was written and edited by sweepstakes gaming experts.  
    • Value: We aim to provide value to a broad audience with all of our content. Our goal is to make every article useful to players of all experience levels, as well as journalists and researchers from others areas of expertise. 
    • Originality: All content published on this platform is original and crafted by our team of experts. Our articles are free of plagiarism and AI-assisted writing. 

    Editorial standards

    At OnlineSweeps.com, our contributors are thoroughly vetted experts in the gaming industry. The team is dedicated to providing accurate, credible, and unbiased news and reviews with more than 60 years of experience combined. Sweepstakes gaming operators do not influence the direction of the content at OnlineSweeps.com. 

    This site uses the following processes to ensure that all articles stand up to our editorial standards:

    Using authoritative sources: OnlineSweeps.com only uses information from sources that are widely recognized as authoritative by experts in the gaming industry. When we reference or quote articles from other sources, we always link and attribute to the original source.

    Verify our reporting: All of our content goes through a rigorous fact-checking process before publication. Multiple editors on our team edit each article for accuracy, grammar, and readability.

    Corrections: Errors may occasionally slip through the editing process. Our editorial team includes:

    • Geoff Fisk

    Please email [email protected] if you have any potential corrections or feedback to share.

    Style Guide

    Every article published on our site uses AP Style, the standard used by news sites, universities, and corporate offices around the world. 

    Our style guide includes the following:

    • Terminology and usage: Provides usage guidelines for clarity and consistency. 
    • Voice and tone: Uses simple, declarative sentences and avoids passive voice whenever possible.
    • Content structure and format: Our content utilizes the “inverted pyramid” format, presenting the most important information at the beginning of an article. This style allows readers to quickly identify the key points in an article.

    Editorial Process

    Our process is designed to ensure accuracy and quality in all of our content. Here is the process for the entire team:

    Strategic Brief Development and Research

    The content strategy team at OnlineSweeps.com is comprised of gaming industry and media experts. This team creates detailed strategic briefs for every article.

    These briefs are designed to give our writers insights and research that they can use to create the highest-quality articles possible.

    Expert-Driven Content Development

    All of our writers at OnlineSweeps.com are thoroughly vetted before joining the editorial team. Each member of the team is a verified expert in the gaming industry.

    The individuals that make up our content team each bring unique areas of knowledge to the site. These experts are tasked with combining their deep knowledge of the industry with an ability to author clear, concise, accurate, and informative articles.

    Rigorous Editing and Fact-Checking

    All articles crafted by our writing team move through a thorough editorial process before going live on our site.

    Our editors employ a process that includes:

    • Style: Making sure the content adheres to our style guide
    • Editing: Refining the content for grammar, punctuation and spelling errors
    • Fact-checking: Verifying all claims against the original source to ensure the information provided is accurate and current. 

    Final Review and Approval to Publish

    Our content manager reviews the page to ensure that all steps have been completed and is the last line of defense. If the content does not meet our strict editorial standards, it moves back to one of the steps above. 

    Updating Process

    The sweepstakes gaming industry continues to evolve and advance. This evolution includes the launching of new sweepstakes sites, as well as new games and features appearing on existing sites.

    Our comprehensive product reviews at OnlineSweeps.com are updated regularly in accordance with additions of new games and features. We’re also committed to providing high-quality gaming news coverage.

    Our updating process includes:

    • Legal / industry: OnlineSweeps.com is committed to providing comprehensive, timely coverage off all things related to the sweepstakes gaming industry. Our coverage includes the latest updates on sweepstake gaming laws throughout the US, as well as industry news and new product launches.
    • Regular updates: Reviews and promo code articles are updated weekly, or sooner if required. 
    • Reader feedback: We continuously collect input from our readers through various channels and always strive to meet the interests and needs of our audience.

    Major changes to the content will go through the same fact-checking and editing process as a new piece of content.